Substack Skincare Range
Leslie Harter-Berg
Author
The purpose of this graphic series was to promote a substack article Leslie had written. The article was about how grief can affect your skin and and the aging process.
In order to promote a Substack series, I wanted to create a mix of graphics and videos that would help the audience relate to and be a little shocked by the content they were seeing. The Substack focused on how grief affects your skin and the aging process.
Instead of defaulting to a sit-down video or a typical GRWM, I suggested creating a fake skincare range, where quotes from the article were pulled and placed directly onto the product packaging. The range was created using existing stock mockups, combined with the client’s branding, colours, and fonts.
Although the initial concept looks scrappy, i felt important to give the client a quick visualisation of what I thought could work well. And it worked!
I used Photoshop and Illustrator to create products that felt believable at first glance, but with something slightly off. This approach helped stop people in their tracks and encouraged them to think twice about what they were seeing, and what the content was really about.
The mock up I used, was one image with lots of products included. i added my custom branding to each product.
I then went through and isolated each product to help it stand out on their own with a custom coloured and textured background.