The client was after a Reel that would connect with the existing BookTok community. So instead of simply saying, “this is what my book is about,” we opted for a video that intentionally speaks directly to the target audience.

After being given the raw footage, I edited it into a fast-paced, engaging Reel, adding movement, sound effects, and on screen stickers all while staying true to the client’s branding and keeping her personality front and centre.

This reel reached over 10k views on IG with no paid promotion in 1 day.