Projects
Here’s a look at some of the projects and accounts I’ve worked on. Social media content, strategy pieces, production support, and little creative on the things that make me excited to keep doing this work.
I care a lot about creating content that feels real and actually connects with people, not just something to fill a feed. Everything here reflects content with an intentional thoughtful process with the audience and brand in mind
New!
I’m Fine Starter Pack
Vids for Wids
Widow Support Non-profit
The I’m Fine Starter Pack was a project I conceptualised, wrote and edited for the non-profit Vids for Wids.
This was a series ‘bow’ to complete a video series on widows returning to work after their person had died. The video was written and edit to be relatable, tease with dark humor while remianing engaging.
Substack Skincare Range
X Leslie Harter-Berg
Author
In order to promote a Substack series, I wanted to create a mix of graphics and videos that would help the audience relate to but also be a little shocked by the content they were seeing. The Substack focused on how grief affects your skin and the aging process.
Instead of defaulting to a sit-down video or a typical GRWM, I suggested creating a fake skincare range, where quotes from the article were pulled and placed directly onto the product packaging. The range was created using existing stock bottle mockup, combined with the client’s branding, colours, and fonts.
I used Photoshop and Illustrator to create products that felt believable at first glance, but with something slightly off. This approach helped stop people in their tracks and encouraged them to think twice about what they were seeing, and what the content was really about.
Will you like my new book?
Leslie Harter-Berg
Author
The client was after a Reel that would connect with the existing BookTok community. So instead of simply saying, “this is what my book is about,” we opted for a video that intentionally speaks directly to the target audience.
After being given the raw footage, I edited it into a fast-paced, engaging Reel, adding movement, sound effects, and on-screen stickers — all while staying true to the client’s branding and keeping her personality front and centre.
This reel reached over 10k views on IG with no paid promotion in 1 day.
Animations
Game Set Pickle
App
2d animation is often used in social content. So when Game Set Pickle needed a logo that could be used in larger format, and in their social outros I instantly had a vision for how this could turn out. The logo needed to be playful, clean and not too serious. This animation was created in After effects.